Alan Fletcher is one of the most influential figures in post-war British graphic design. As a founding partner of Pentagram, he helped to establish a model that combined commercial partnership with creative independence. He developed some of the most memorable graphic schemes of the era, notably the identities of Reuters and the Victoria & Albert Museum, and made his mark on book design as creative director of Phaidon.
This talk is based around Fletcher’s largely unknown series of books Monographica, and hopes to give some context to their creation whilst at the same time offering an overview of Fletcher’s fifty-year career.
In 2010, tonight’s speaker Daniel Chehade was approached by Raffaella Fletcher, daughter of Alan Fletcher, to help set up Fletcher Studio, which was established to develop her father’s archive and continue to exhibit and publish new work. Daniel had studied Graphic Design and Typography at the London College of Communication and then gone on to work for three years at John Morgan studio. Whilst continuing to work for Fletcher Studio and on his own design projects for cultural clients, he is now also a visiting lecturer at the University of Hertfordshire.